Here’s How the IFA Topped the 2024 Trade Association Rankings
Trade associations saw a resurgence in perceived effectiveness in 2024 — bouncing back after two years of decline — and the International Franchise Association (IFA) was among the standout performers. It gained recognition for its efforts in member mobilization, bipartisanship and coalition-building, according to a survey from APCO Insight. Related: Considering franchise ownership? Get started…