Peloton’s Robin Arzón on Personal Brand and Hispanic Culture

Again, it goes back to that “both/and” [concept]. Let’s explore who we are in the world. If I told myself I was only a legal brief writer, where would I be? If I was only a runner, I would have never picked up a weight. If I was only an athlete, I would have never had kids. If I was only a wife, I wouldn’t be out here slaying a whole bunch of entrepreneurial endeavors. So, let’s explore the edges of who we are.

We aren’t just one thing, and I’m not just interested in one thing. And then I have life stages that I’ve lived through. It’s been amazing for my audience to come along [for the ride], the OG audience. I have different entry points for new folks who are like, “I want to see Robin’s vegan food content,” or, “I want to see her point of view on motherhood,” or, “I just want to see what she’s wearing this week at Fashion Week.” I’m down for all of it.

As long as we’re making the story make sense, personalizing it [and] coming from a point of view, it works. I use movement as an expression, but I also use lots of other tools in my toolkit and I’ll continue to share that with the world as long as folks are listening.