Scripps Creates Team to Lead AI Strategy, Business Development and Operations

The E.W. Scripps Company has created a leadership team to guide the acceleration of the company’s artificial intelligence strategy.

Kerry Oslund has been named vice president of AI strategy, and Christina Hartman has been named vice president of emerging technology operations. Both are new positions and will report to Laura Tomlin, Scripps chief transformation officer.

Keith St. Peter, the new director of newsroom AI, will lead AI strategy for news and report to Hartman.

“Our goal is to quickly and responsibly transform our organization into a nimble environment that fosters innovation at all levels, inspiring revenue growth, efficient workflows and new product development,” Tomlin said. “AI will play a critical role in reshaping our operating systems and company culture.” 

Oslund will drive AI strategy with an emphasis on business development. “Like spectrum, AI has the potential of becoming another foundational asset for the company,” Oslund said. “This is an exciting time for Scripps to be a leader in both spaces.”

Hartman will contribute to strategy and continue to play a leading role in ethical adoption of AI across the organization. “Driving AI fluency within our workforce and adoption within our workflows will unleash a new era of innovation and creativity,” Hartman said. “I couldn’t be more excited to help lead that transformation with Kerry and Keith under Laura’s leadership.”

St. Peter will be responsible for training, adapting and developing newsroom solutions – while ensuring journalistic integrity, accuracy and fairness.