SpinCo News Fails to Spark an MSNBC Ratings Renaissance
Wednesday, November 20
MSNBC remained below the million mark in total viewers on the day that Comcast announced plans to spin the network off into a new venture, SpinCo. The Last Word with Lawrence O’Donnell was the only MSNBC show to cross the million mark in total viewers, and also finished first among A25-54 viewers. Meanwhile, Hannity was the only Fox News show between 7-10 p.m. that registered under three million total viewers.
25-54 Demographic (Live+SD x 1,000)
Total Day: FNC: 254 | CNN: 67 | MSNBC: 51
Prime: FNC: 425 | CNN: 106 | MSNBC: 62
| FNC: | CNN: | MSNBC: | |
| 4PM | Cavuto: 197 |
Tapper: 66 |
Wallace: 74 |
| 5PM | Five: 362 |
Tapper: 62 |
Wallace: — |
| 6PM | Baier: 283 |
Blitzer: 81 |
Melber: 60 |
| 7PM | Ingraham: 363 |
Burnett: 101 |
Reid: 55 |
| 8PM | Watters: 473 |
Cooper: 96 |
Hayes: 56 |
| 9PM | Hannity: 373 |
Collins: 108 |
Wagner: 53 |
| 10PM | Gutfeld: 430 |
Phillip: 112 |
O’Donnell: 77 |
| 11PM | Gallagher: 253 |
Coates: 56 |
Ruhle: 40 |
Total Viewers (Live+SD x 1,000)
Total Day: FNC: 2.208 | CNN: 396 | MSNBC: 617
Prime: FNC: 3.309 | CNN: 457 | MSNBC: 838
| FNC: | CNN: | MSNBC: | |
| 4PM | Cavuto: 1.970 |
Tapper: 593 |
Wallace: 906 |
| 5PM | Five: 4.080 |
Tapper: 545 |
Wallace: —- |
| 6PM | Baier: 2.909 |
Blitzer: 536 |
Melber: 767 |
| 7PM | Ingraham: 3.132 |
Burnett: 554 |
Reid: 695 |
| 8PM | Watters: 3.734 |
Cooper: 482 |
Hayes: 753 |
| 9PM | Hannity: 2.972 |
Collins: 448 |
Wagner: 715 |
| 10PM | Gutfeld: 3.221 |
Phillip: 442 |
O’Donnell: 1.046 |
| 11PM | Gallagher: 1.790 |
Coates 238 |
Ruhle: 562 |
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