SpinCo News Fails to Spark an MSNBC Ratings Renaissance

SpinCo News Fails to Spark an MSNBC Ratings Renaissance

Thursday, November 21

The Ingraham Angle also dropped below three million total viewers, but Hannity remained the least-watched program in Fox News’ 7-10 p.m. lineup. Meanwhile, CNN saw its biggest audience with the 4 p.m. hour of The Lead with Jake Tapper, which drew 671,000 total viewers. But the network’s ratings steadily sank from there, dwindling to 307,000 by the end of the evening.

25-54 Demographic (Live+SD x 1,000)

Total Day: FNC: 262 | CNN: 74 | MSNBC: 57
Prime: FNC: 403 | CNN: 88 | MSNBC: 93

FNC: CNN: MSNBC:
4PM Cavuto:
223
Tapper:
101
Wallace:
72
5PM Five:
425
Tapper:
102
Wallace:
6PM Baier:
333
Blitzer:
115
Melber:
84
7PM Ingraham:
367
Burnett:
115
Reid:
90
8PM Watters:
407
AC360:
99
Hayes:
74
9PM Hannity:
356
Collins:
102
Wagner:
93
10PM Gutfeld:
446
Phillip:
63
O’Donnell:
112
11PM Gallagher:
271
Coates:
68
Ruhle:
41

Total Viewers (Live+SD x 1,000)

Total Day: FNC: 2.141 | CNN: 437 | MSNBC: 714
Prime: FNC: 3.162 | CNN: 454 | MSNBC: 875

FNC: CNN: MSNBC:
4PM Cavuto:
1.942
Tapper:
671
Wallace:
1.136
5PM Five:
4.017
Tapper:
657
Wallace:
—-
6PM Baier:
3.025
Blitzer:
599
Melber:
964
7PM Ingraham:
2.947
Burnett:
545
Reid:
935
8PM Watters:
3.512
AC360:
509
Hayes:
822
9PM Hannity:
2.874
Collins:
499
Wagner:
722
10PM Gutfeld:
3.099
Phillip:
355
O’Donnell:
1.083
11PM Gallagher:
1.722
Coates
307
Ruhle:
607



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