Sunbeam Signs Multi-Year Deal with Nielsen

Nielsen and Sunbeam Television have announced a multi-year deal for Local TV measurement for Sunbeam’s Boston and Miami stations WHDH and WSVN.

The expanded agreement also includes Nielsen’s Local Over the Top (OTT) measurement, which captures incremental impressions to Local TV and reports them with comparable metrics.

“We are pleased with our Nielsen renewal agreement and our ongoing partnership. We will continue to use their data to drive our advertising and content strategies in Miami and Boston,” said Paul Magnes, co-president of Sunbeam Television Corporation and gm of WSVN.

“Nielsen is pleased to continue working with Sunbeam Television Corporation as their Local TV measurement provider,” said Paul LeFort, Managing Director of Nielsen’s Local TV business. “At Nielsen we are committed to innovation in the Local TV space to bring the best insights to broadcasters like Sunbeam. As we look ahead to 2025, we’re excited to deliver enhanced insights backed by our Big Data + Panel methodology that will increase stability, eliminate zero-cell ratings and increase impressions to Local TV.”