Welcome to another episode of Entrepreneur Elevator Pitch, the show where entrepreneurs looking to uplift their lives must prove to our elite panel of investors that they have what it takes in 60 seconds or less. As many of our contestants learn, getting your pitch out in time is no easy task — but sealing…
Opinions expressed by Entrepreneur contributors are their own. For brands, the holiday season is more than just a shopping rush. It’s a time to connect with their audience in a way that feels relevant and memorable. And with competition heating up, you need to be creative and think of new ways to stand out and…
Even though Liis co-founders Alissa Sullivan and Leslie Hendin grew up within minutes of each other in Marin County, California, they didn’t meet until years later when a friend introduced them at a wedding in 2009. The duo immediately bonded over a mutual obsession: fragrance. “We both used to collect the little vials and miniature…
Opinions expressed by Entrepreneur contributors are their own. Without a doubt, the digital world is crowded. To stand out, your brand must do more than just offer a great product or service; you need to carve out a compelling corporate identity that really hits home and resonates with customers across the web. Building a strong…
Opinions expressed by Entrepreneur contributors are their own. Studies have shown that a strong brand can significantly impact a company’s bottom line. Lucidpress found that brand consistency can increase revenue by 10-20%, while Millward Brown discovered that strong brands have three times the sales volume of weak brands. By recognizing the signs that your brand…
Opinions expressed by Entrepreneur contributors are their own. They live online. They worship influencers. They’re budget shoppers. They’re not joiners. Those are all familiar tropes about Gen Z and other young shoppers. As it turns out, they’re all wrong. I’ve got the data to prove it. My company recently surveyed more than 2,500 younger, middle-aged…
Opinions expressed by Entrepreneur contributors are their own. When most people think of LinkedIn, they still associate it only with job hunting or recruiting, but it has evolved into so much more. It has transformed into an engaging platform where professionals can build their personal brands, businesses can grow their visibility, and thought leaders can…
Opinions expressed by Entrepreneur contributors are their own. Effective SEO (search engine optimization) is essential for any business looking to increase visibility, reach customers and drive growth. By optimizing your website and content, SEO helps attract traffic, enhance credibility and support long-term success. With 39% of buyers influenced by search, SEO helps businesses stand out…
Opinions expressed by Entrepreneur contributors are their own. Let’s get real: If you’ve been on social media lately, you’ve probably seen everyone and their dog claiming to be a “coach.” Big promises, high-ticket prices and flashy marketing are everywhere — Become a millionaire overnight! Get unlimited success in 30 days! All that hype has created…
Opinions expressed by Entrepreneur contributors are their own. Recently, I had the privilege of delivering a keynote and a series of in-depth training programs for a client in Australia. The initiative was aimed at improving the customer experience, but this wasn’t just about energizing the customer-facing teams; it was a company-wide effort aimed at embedding…
