Opinions expressed by Entrepreneur contributors are their own. Rebranding is a complex process aimed at changing your brand’s identity in the minds of consumers, employees and other stakeholders. On the surface, it is easy to think of rebranding as simply developing a new logo or slogan for your organization. However, true rebranding exercises go deeper…
Opinions expressed by Entrepreneur contributors are their own. Every company starts with a light-bulb moment, one that captures its purpose and vision and drives it forward. This, I believe, is the foundation for building your employer brand in the hospitality industry — where finding and hiring the right employees is a constant challenge. In fact,…
Opinions expressed by Entrepreneur contributors are their own. Thought leadership is one of the most robust marketing strategies for long-term growth for entrepreneurs. When leaders invest the time and budget to strengthen their personal branding through thought leadership, it grows their business opportunities. According to a study by Semrush, 91.4% of organizations that engage in…
This Side Hustle Spotlight Q&A features Justin Soleimani, 34, and Zach Dannett, 35. The duo met as classmates at Emory University and then went on to co-found Tumble. Their Los Angeles-based company sells machine-washable, spill-proof rugs and scaled from zero to $20 million in revenue within 2.5 years. Today, Tumble boasts a team of 10…
Opinions expressed by Entrepreneur contributors are their own. Practice makes perfect. Or, when it comes to family, as perfect as things get. Of course, there’s no perfect family. Nor is there a perfect business. There’s only practice — practice and growth. When my father, Christopher Snider, and I purchased Exit Planning Institute in 2012, we…
This Side Hustle Spotlight Q&A features Aaron Luo, co-founder with Carmen Chen Wu of Caraa, a New York City-based handbag and accessory company founded in 2015 that’s seen more than $50 million in total sales, and Mercado Famous, an artisanal Spanish charcuterie business founded in 2022, which surpassed $1 million in sales in its first…
Opinions expressed by Entrepreneur contributors are their own. Do you ever want to pull your hair out when you start to think about marketing your business? If you’re nodding, you’re not alone. There are endless ways to market your business, which can be super frustrating. But, as you likely know, marketing is essential to business…
Opinions expressed by Entrepreneur contributors are their own. Suppose you’re the director of a group of hotels. (Stick with me on this one.) In one of them, a seasoned employee, a facilities engineer, is up on a ladder changing a lightbulb. As he’s doing so, two kids and their mom, looking rather haggard, try to…
Opinions expressed by Entrepreneur contributors are their own. The world of content writing has evolved beyond just slapping words on a page and waiting for the Google gods to bless you with traffic. With Search Generative Experience (SGE) and other AI tools, the content landscape in 2024 has reached a new frontier where creativity must…
Opinions expressed by Entrepreneur contributors are their own. Owning a business can sometimes be lonely, especially if you are the only senior-level person in the organization. It is hard to explain the effort, the constant attention and the burden of leadership to others. In fact, a QuickBooks survey found that more than 75% of small…
