Opinions expressed by Entrepreneur contributors are their own. Many brands undergo a formal refresh every few years, updating their look and feel to ensure they stay relevant to their market. It keeps guests coming back. People like consistency and familiarity but also want something fresh in the experience. It’s not something you can leave on…
Opinions expressed by Entrepreneur contributors are their own. A recent report by RWS highlights the importance of localization, revealing that over four-fifths of consumers are less likely to purchase from brands that do not offer local language support. Also, 93% of consumers believe companies must communicate in their preferred languages across all channels to effectively…
This Side Hustle Spotlight Q&A features Karen Frederick, 43, founder of Kole Jax Designs, an online brand selling personalized jewelry and accessories. Responses have been edited for length and clarity. Image Credit: Courtesy of Kole Jax Designs. Karen Frederick. What was your day job or primary occupation when you started your side hustle? I was…
