Don’t Bank on Holiday Sales to Save Your Bottom Line — Here’s How to Engage the Discount-Driven Customer Year-Round
Opinions expressed by Entrepreneur contributors are their own. The holiday shopping frenzy — Black Friday, Cyber Monday, and every “deal day” in between — has become a staple of retail. In 2024, Black Friday alone saw a record $10.8 billion in U.S. online sales, with discounts driving the motivation. But while this season of discounts…