How to Understand the Rise of Alcohol Alternatives and Adaptogen Drinks
Opinions expressed by Entrepreneur contributors are their own. The beverage industry has undergone a significant transformation, driven by a growing emphasis on health, wellness and mindful consumption. I’ve written extensively on the growth of the non-alcoholic and low-alcoholic beverage space, including Dry January, and have seen firsthand how this shift reflects changing social norms. Personally,…