Opinions expressed by Entrepreneur contributors are their own. Running a small business in America today is anything but a “small” feat. The challenges are enormous, from unpredictable supply chains to inflation to a maze of complicated regulations. But one challenge that is pushing many SMBs to the edge is probably one you wouldn’t expect: international…
Franchising can be one of the most effective ways to grow a brand — not just nationally, but globally. But growing outside the U.S. won’t be easy. Expanding into other countries and cultures creates unique challenges, including finding local partners and adapting to local tastes. The challenge is often worth it, though: Success strengthens a…
Opinions expressed by Entrepreneur contributors are their own. A recent report by RWS highlights the importance of localization, revealing that over four-fifths of consumers are less likely to purchase from brands that do not offer local language support. Also, 93% of consumers believe companies must communicate in their preferred languages across all channels to effectively…
