Opinions expressed by Entrepreneur contributors are their own. The holidays can be hectic, but one thing that always helps is a list. Even Santa Claus needs one — and I’ve heard he checks his twice! I have a holiday routine I follow every year to help me reflect on how my business performed over the…
When Michelle Hensley, now founder and CEO of luxury gift basket and wrapping company Nifty Package Co., lost her husband, a pastor, to cancer in 2014, she was 50 years old and “had a complete identity crisis,” she says. Image Credit: Courtesy of Nifty Package Co. Hensley’s husband had handled their finances while she ran…
Opinions expressed by Entrepreneur contributors are their own. Andrew Carnegie was at the height of his success in the early 1900s, and he had a perspective that would define his legacy and drive countless entrepreneurs for generations. Carnegie was born into a poor family in Scotland, but he immigrated to the United States, where he…
Opinions expressed by Entrepreneur contributors are their own. I have led a successful media production and communication consulting company for over three decades. That means I have beat the odds. According to the U.S. Bureau of Labor Statistics, “about 20% of new businesses fail in their first two years, 45% fail in their first five…
Opinions expressed by Entrepreneur contributors are their own. Modern buyers, both retail consumers and businesses, are demanding more from the companies they’re purchasing from. They want products built specifically for them from experts who understand their needs. On the business-to-business side, we call this verticalization. This is a trend that is exceptionally prevalent in software….
Opinions expressed by Entrepreneur contributors are their own. A brand’s identity is often thought to originate at the top, defined by executives who set the tone and vision. Yet, in today’s interactive landscape, audiences wield unprecedented influence, shaping how brands are perceived in real time. Striking the right balance between leadership vision and audience feedback…
Opinions expressed by Entrepreneur contributors are their own. According to the Bureau of Labor Statistics, up to 90% of startups fail. The average failure rate across almost all industries for year one is 10%, while 70% of new businesses fail in years two through five. Amid ongoing economic uncertainty and a rapidly changing technology landscape,…
Opinions expressed by Entrepreneur contributors are their own. It’s freeing to let go. Bruce Lee captured it perfectly: “It’s not the daily increase but daily decrease. Hack away at the unessential.” It’s an idea that’s turned businesses on their head and made life easier — one that’s changed the definition of productivity and success in…
Irene Chen and Matthew Grenby, co-founders of functional luxury handbag and accessories brand Parker Thatch, are no strangers to well-timed pivots — having used them to build a business that’s been profitable since day one and will hit eight figures in revenue this year. Image Credit: Courtesy of Parker Thatch Drawing inspiration from Chen’s background…
Opinions expressed by Entrepreneur contributors are their own. In an increasingly crowded digital landscape, there’s more content than ever vying for audiences’ attention. According to Demand Metric, 91% of B2B marketers and 86% of B2C marketers use content marketing as part of their overall strategies. That’s a lot of marketers creating a lot of content,…
