Opinions expressed by Entrepreneur contributors are their own. The first quarter often brings a natural slowdown, as many consumers tighten their budgets following holiday spending. This dip can be challenging, especially for shopping centers, beauty brands and service-based businesses that rely on steady engagement to maintain growth. However, with a well-thought-out PR strategy, brands can…
Opinions expressed by Entrepreneur contributors are their own. For brands, the holiday season is more than just a shopping rush. It’s a time to connect with their audience in a way that feels relevant and memorable. And with competition heating up, you need to be creative and think of new ways to stand out and…
Opinions expressed by Entrepreneur contributors are their own. Imagine if you could unlock each team member’s full potential — not by working harder, but by working smarter. What if, instead of trying to mold your team into a one-size-fits-all approach, you could tap into their natural strengths to create a workplace where everyone thrives? By…
Opinions expressed by Entrepreneur contributors are their own. 2025 is right around the corner, and if you’re an entrepreneur with big plans, this could be your year to capitalize like never before. The economy, the political climate and the sheer momentum in the business world are all lining up to create a landscape that’s ripe…
Opinions expressed by Entrepreneur contributors are their own. The holidays are upon us, and with the influx of shoppers and time-off requests from employees, this is often the busiest time of the year for businesses. It can be challenging for business owners to balance their sales priorities amidst preparing for the year ahead, but the…
Opinions expressed by Entrepreneur contributors are their own. What makes a good leader? Ask any entrepreneur, and you’re likely to get different (albeit, pretty similar) answers. You might have heard that a good leader is strong, decisive, confident and honest. Or perhaps a “good” leader to you is optimistic, creative and forward-thinking. After over 20…
Opinions expressed by Entrepreneur contributors are their own. My company, Jotform, was not an overnight success. I didn’t wake up one day to find myself the darling of TechCrunch or attract massive funding rounds from VCs ravenous to get in on the form-building action. I probably don’t have to tell you that a form-builder is…
Opinions expressed by Entrepreneur contributors are their own. A key to business success is the strength and prevalence of the company’s core values across all arms of its operations. These principles help shape the company, drive performance and boost employee engagement and retention, ensuring its sustainability well into the future. A smooth sailing ship will…
Even though Liis co-founders Alissa Sullivan and Leslie Hendin grew up within minutes of each other in Marin County, California, they didn’t meet until years later when a friend introduced them at a wedding in 2009. The duo immediately bonded over a mutual obsession: fragrance. “We both used to collect the little vials and miniature…
Opinions expressed by Entrepreneur contributors are their own. In increasingly competitive markets, small business owners and founders must have an edge, and for many, it’s their intellectual property (IP). Often considered your most valuable assets, your IP is your idea(s) and invention(s) in legally documented form. Your IP is pivotal to your founding and growth…
