Opinions expressed by Entrepreneur contributors are their own. These days, customers aren’t just looking for a great product or service. They want an experience that’s smooth, hassle-free and feels like it was designed just for them. If you’re not delivering that, your competitors are ready and waiting to steal them away. Salesforce’s “State of the…
Opinions expressed by Entrepreneur contributors are their own. Regardless of the level of success a business achieves when it first starts, most companies eventually reach a point where their growth plateaus. Sales growth stagnates, customer feedback becomes less enthusiastic, and as a business leader, you get the sense that you are no longer progressing forward….
Opinions expressed by Entrepreneur contributors are their own. Lemonlight recently hit its 10-year anniversary, and in honor of the milestone, I’ve been looking back at how much has changed for both the company and my role as a leader. I started by figuring things out as I went along, but my approach to leadership has…
Opinions expressed by Entrepreneur contributors are their own. Without a doubt, the digital world is crowded. To stand out, your brand must do more than just offer a great product or service; you need to carve out a compelling corporate identity that really hits home and resonates with customers across the web. Building a strong…
Opinions expressed by Entrepreneur contributors are their own. Social media is a great way for entrepreneurs and small businesses to engage with their customers by sharing useful content, company updates, promotions and responding to questions. Most importantly, customers can easily share this information with their network of friends and family. For many small businesses, this…
Opinions expressed by Entrepreneur contributors are their own. Investors love to say that “first-time founders focus on the product, while second-time founders focus on distribution.” But what does that really mean? And how does it impact the success — or failure — of a business? Let’s break it down. First-time founders often fall in love…
Opinions expressed by Entrepreneur contributors are their own. It’s an exciting global economy where those who are able to master navigating international clientele may find themselves competing more effectively. International business trends show some surprising changes. Ecommerce — not just from within the U.S.’s borders but across the world — continues to be favored by…
Opinions expressed by Entrepreneur contributors are their own. Thanks to AI, we are entering a new golden age of innovation — a time when anyone, from the smallest startup to the largest corporation, can drive transformative change. But if history is a teacher, one harsh lesson stands out: Many companies will miss this opportunity. They’ll…
Opinions expressed by Entrepreneur contributors are their own. By now, we have all experienced something like this: It’s the middle of a non-holiday week, and you pull up to a local restaurant or shop only to see a hand-drawn sign hanging ominously in the window. “Sorry, closed today.” You stand there for a moment. Is…
Opinions expressed by Entrepreneur contributors are their own. Ask anyone to name a creative person, and they’ll probably give you a well-known name from the world of the arts: a musician, painter, a filmmaker. And it’s true — great artists are all really creative people. However, creativity isn’t only in the arts; it’s a very…
