Liz Dee, co-president of American candy company Smarties with her sister Jessica Dee Sawyer and cousin Sarah Dee, didn’t always know she wanted to join the family business, which was founded by her grandfather Edward Dee in Bloomfield, New Jersey in 1949. However, Dee continued “responding to the call,” working on copy for Smarties’ first…
This as-told-to story is based on an interview with Sabba Keynejad, co-founder with Tim Mamedov of AI-powered video editing platform Veed. The piece has been edited for length and clarity. In 2013, my flatmate at the time, Virgil, and I were obsessed with Breaking Bad. About mid-October, the season finale was coming, and we’d finally…
Opinions expressed by Entrepreneur contributors are their own. To make the most of the holiday shopping season, businesses must carefully plan their strategies to capture customer attention. A well-executed approach can lead to increased engagement, higher sales and stronger customer loyalty during this period. In this article, I’ll share eight proven strategies from my own…
