Customers Have a Favorite Payment Method — But 30% of Businesses Don’t Accept It. Are You Driving Business Away?

Customers Have a Favorite Payment Method — But 30% of Businesses Don’t Accept It. Are You Driving Business Away?

Opinions expressed by Entrepreneur contributors are their own. The disconnect that exists between consumer payment preferences and what small businesses offer is both surprising and consequential. According to recent data from Xero, nearly 90% of U.S. consumers prefer to pay by credit card, yet 30% of small businesses still do not accept card payments. As…

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