Opinions expressed by Entrepreneur contributors are their own. Studies have shown that a strong brand can significantly impact a company’s bottom line. Lucidpress found that brand consistency can increase revenue by 10-20%, while Millward Brown discovered that strong brands have three times the sales volume of weak brands. By recognizing the signs that your brand…
Opinions expressed by Entrepreneur contributors are their own. Thought leadership is one of the most robust marketing strategies for long-term growth for entrepreneurs. When leaders invest the time and budget to strengthen their personal branding through thought leadership, it grows their business opportunities. According to a study by Semrush, 91.4% of organizations that engage in…
Opinions expressed by Entrepreneur contributors are their own. Today’s leaders can’t just be good at their jobs — they have to be exceptional at so much more. Once upon a time, leadership was about managing revenue, operations and owning the company message from the top down. The job was clear: Steer the ship, own the…
Opinions expressed by Entrepreneur contributors are their own. When I first ventured into the online world, I had little to no presence. Despite years of experience and a wealth of knowledge, cutting through the noise of self-proclaimed “gurus” and “experts” seemed nearly impossible. It wasn’t until I started showing up consistently online and engaging on…
