Opinions expressed by Entrepreneur contributors are their own. The first quarter often brings a natural slowdown, as many consumers tighten their budgets following holiday spending. This dip can be challenging, especially for shopping centers, beauty brands and service-based businesses that rely on steady engagement to maintain growth. However, with a well-thought-out PR strategy, brands can…
Opinions expressed by Entrepreneur contributors are their own. Public relations (PR) and marketing — two sides of the same coin, yet each plays a unique role in how businesses connect with their audience. While PR focuses on shaping a positive public image through media coverage and community engagement, marketing drives sales and awareness through targeted…
Opinions expressed by Entrepreneur contributors are their own. Some things in our ultra-modern, tech-driven society have gotten worse — like deepfakes, robocalls, and your kids’ phones out at the dinner table (okay, I admit it, sometimes Mom’s and Dad’s too). But some things have improved — like smart appliances that use less energy and water,…
