Retail Shopping Trends for 2024 Holiday Season, Black Friday
According to the data from the National Retail Federation and consumer research firm Prosper Insights & Analytics, 183.4 million people in the U.S. will shop (in-store and online) from Thanksgiving through Cyber Monday. Meanwhile, Black Friday alone is expected to see 131.7 million shoppers. But where, how, and why are consumers spending their cash? Shopify’s…