How do you kickstart a new brand when you’re up against deep-pocketed competitors? That’s what Jaylen Brown is considering. NBA fans know him as this year’s reigning Finals MVP, who just led the Boston Celtics to their 18th championship. But shoe dogs know him as a rebel — the star player who turned down $50…
Opinions expressed by Entrepreneur contributors are their own. Being productive is often presented as a lifestyle — wake up early, learn to time block, practice a healthy lifestyle, use the right tools — you name it. The promise is that if you take full control over your time and work environment, you will perform at…
Opinions expressed by Entrepreneur contributors are their own. Lately, I have been thinking a lot about becoming. When it comes to my business and even who I am as a person, I ask myself a lot, “Where is this going?” We all tend to be future-focused, especially in business, but what about the past? What…
Some people are born into their family’s restaurant business. Some are born into their family’s accounting firm. And some, like Morgan Lucas, are born into something a little more high-octane. Lucas is the son of Forrest and Charlotte Lucas, the founders of Lucas Oil. For more than 35 years, the company has been an innovator…
Opinions expressed by Entrepreneur contributors are their own. Your brand is more than your product or service; it’s a permanent first impression that builds on a series of associations, turning fleeting transactions into lasting relationships. In this article, we’ll explore a few best practices for crafting a brick-and-mortar brand experience that will help create lasting,…
