Tips for Crafting a Franchise Name That Resonates and Endures
Opinions expressed by Entrepreneur contributors are their own. This is part 7 / 7 of The Multiplier Model: Section 2: Foundations For Success series. The following excerpt is from franchise expert Mark Siebert’s book The Multiplier Model. Buy it now. One of the first—and most important—tasks you’ll need to consider when starting a franchise business…