5 Myths About Young Shoppers and How Retailers Can Reach Them
Opinions expressed by Entrepreneur contributors are their own. They live online. They worship influencers. They’re budget shoppers. They’re not joiners. Those are all familiar tropes about Gen Z and other young shoppers. As it turns out, they’re all wrong. I’ve got the data to prove it. My company recently surveyed more than 2,500 younger, middle-aged…