The 10 ADWEEK Stories Readers Loved Most

It was a wild year for the ad industry, with disruption coming from everywhere: the culture wars, politics, and gen AI. Those themes surfaced a lot in the top 10 stories that were most popular with ADWEEK readers in 2024.

Here they are:

10. Comcast, Disney, and IBM Are Among Advertisers Returning to X After Ad Freeze

A few years into a love-hate-entente-hate-type relationship with X, a handful of advertisers started to trickle back, ADWEEK’s Trishla Ostwal reported in November. 

With X owner Elon Musk’s heavy influence within the incoming Trump administration, the stage is set for even more brands to come flooding back.

9. Amazon’s Multi-Billion Dollar Media Account Goes to OMG and WPP

Amazon’s big media account was the top prize of the year, and ADWEEK’s Bill Bradley and Kyle O’Brien broke the news that it was awarded to Omnicom’s OMG in the Americas, and WPP in APAC and EMEA. 

IPG’s bespoke Amazon agency, Rufus, had previously owned the account. IPG, however, would continue to be Amazon’s global media partner for Amazon Web Services, Amazon Business, and Amazon Ads. Of course, if everything goes as planned, IPG will also be folded into Omnicom.