The 13 Most Important Things TV Execs and Insiders Learned in 2024

Donna Speciale, president of U.S. advertising sales and marketing, TelevisaUnivision

“The power and influence of U.S. Hispanics should never be underestimated or dismissed. Our audience is one of the most coveted consumer bases in the country, and their impact was front and center this year. From the music industry to the election, U.S. Hispanics continue to be a driving force.

I think the industry has finally woken up to this, and while I’m proud of the investment we’ve seen from advertisers in this massive, powerful community, it’s clear there are still more growth opportunities heading into 2025.”

Matt Sweeney, chief investment officer, GroupM US

“Two key insights stand out: First, the Federal Reserve’s influence on ad budgets. Decisions on interest rates create ripple effects—lower rates boost consumer confidence and spending, driving purchases like cars, home refinances, and renovations. This economic activity fuels industries and stimulates ad budgets. It’s a clear reminder of how closely macroeconomic trends impact advertising.

Second, the power of sports rights. Traditional networks without major sports rights are at a clear disadvantage. Networks with these rights draw massive audiences, drive viewership, and function as a vessel to cross-promote other content. Without them, networks may generate cash flow but may struggle to remain competitive in public markets.”