The 2025 Marketing Vanguard Awards

The most impactful CMOs are the ones who have powered themselves and their organizations, proving themselves indispensable to their CEOs, colleagues, teams, boards and, ultimately, businesses. 

Through their work, these chief marketers are setting the standard of effective marketing leadership and paving the way for the next generation of industry leaders. They are the Marketing Vanguard, and ADWEEK is proud to announce, as part of our overall Marketing Vanguard program, the third annual Marketing Vanguard Awards. 

At the Marketing Vanguard Summit in Chicago in May, we will reveal and honor 15 marketing leaders who prove that they consistently do the following: 

• Advocate for the marketing practice. 

• Use their visibility and voice to drive the business. 

• Position marketing as a growth driver in the organization. 

• Can quantify the value of marketing in the organization. 

Each nominee must also submit the name of a so-called next leader on their team to be featured in the final list alongside them—someone who is the CMO’s right-hand person, their ride-or-die, or their critical collaborator. Please note that entries will not be considered without this. 

We will also be seeking to honor CEOs who graduated from CMO roles—chief executives who understand, support, and drive the marketing agenda at their companies—having had that remit previously in their careers. 

The deadline for entries is February 4th with extensions available upon request. Read all about the 2024 Marketing Vanguard Award Honorees.