The Best Holiday Ads of 2024

Olipop

Olipop’s first holiday ad stars two misunderstood yetis. In a stop-motion animation reminiscent of classics like Wallace & Gromit, the creatures accidentally terrorize townsfolk as they ice skate and carol through a neighborhood. Because this is a holiday story, it ends with the yetis finally finding love and acceptance of their true selves. The ad comes as Olipop ups its marketing efforts after doubling sales this year to $500 million. 

Disney

You know Timon and Pumbaa, Anna and Elsa, Woody and Buzz. But there’s a new charming Disney duo in town: “The Boy and The Octopus.” Disney’s holiday film, created by agency adam&eveDDB, introduces this cute double act as they experience the joy of the holidays together. Attached to the boy’s head, the octopus explores life above the sea. Eventually the boy sets a plan in motion that involves Santa, a sleigh, and a selfless act. 

Kroger

Kroger’s short film, “The Case of the Disappearing Food,” features the brand’s animated characters, known as Krojis. The story follows a woman who has lost her holiday spirit but discovers it again from an unexpected source. Created by agency adam&eveDDB New York, the film is ultimately about how when you share your food, you share your heart. 

Tesco

British supermarket Tesco tells the story of Gary, whose Christmas spirit explodes into the world around him after his grandfather gives him a pack of Tesco Gingerbread Men. As his festive spirit lifts, his environment transforms into a magical gingerbread landscape. It crumbles again when he misses his grandmother and remembers their tradition of building a gingerbread house. At the end, Gary and his grandfather come together to keep the tradition alive, and the latter’s house transforms into gingerbread, too. Agency BBH London created the campaign.

Walmart