The Best Holiday Ads of 2024

Walmart is dropping deals and entertainment spoofs throughout November. “Deals of Desire,” its Black Friday campaign, is a 10-part series that pays homage to film and TV genres including soap operas, the supernatural, period dramas, and action. Each spot features familiar faces from those genres and special deals for Black Friday or Cyber Monday. 

Marks & Spencer

British retailer Marks & Spencer’s clothing and home division celebrates the transformative effect that Christmas can have over people. The ad, by agency Mother London, is a visual spectacle showcasing M&S partywear, homeware, decorations, and gifts for the festive season. Young star Skylar Blu, from the show Britain’s Got Talent, plays a mischievous but charming girl who brings her family together in the most unexpected ways for a holiday transformation.

Lego

Meet Cataclaws, Lego’s new holiday hero that spreads playfulness around the world. The feline character built of Lego bricks disrupts holiday stress with a joyful spirit, showing adults and kids alike how to have fun. The campaign includes in-store activations and events encouraging people to embrace creativity.

Amazon

Amazon’s heartwarming holiday ad shines a spotlight on someone who’s usually behind the scenes: a theater janitor. A coworker who overhears the janitor singing gives him a tuxedo jacket from Amazon. The stage is then set for him to reveal his hidden talent, with his colleagues providing lighting, an instrumental backing track, and a captive audience. With this story, Amazon wants to emphasize the joy that a simple act of thoughtfulness can bring to others.

Boots