The Best Holiday Ads of 2024

Bridgerton star Adjoa Andoh takes charge of Christmas in British retailer Boots’ holiday ad. Andoh, known for playing the character Lady Danbury in the Netflix hit show, assumes the role of Mrs. Claus in a magical Christmas workshop (or “werkshop”) where elves prepare gifts for beauty enthusiasts around the world. She runs the workshop with confidence, ease, and a little sass, solving gifting crises like a bow shortage. In Santa’s absence, she wryly asks viewers, “You thought it was all him?” 

Deutsche Telekom

In a world divided, Deutsche Telekom’s story reminds people to “break the bubbles” they’re in.

Tiffany & Co. 

Actress Anya Taylor-Joy stars in Tiffany & Co.’s holiday campaign, “With Love, Since 1837.” The lush film is an ode to New York City’s heritage, set across an urban winter wonderland spanning the Brooklyn Bridge and the brand’s landmark Fifth Avenue store. Anomaly created the campaign.

Ugg 

In Ugg’s holiday ad, created by agency AKQA, a snow-plowed path becomes a runway for the brand’s winter collection. 

Waitrose

British supermarket Waitrose created a murder mystery for the festive season. Created by agency Saatchi & Saatchi, the whodunit follows a family of food lovers preparing for their Christmas meal, only to discover that their Waitrose dessert has gone missing. Is the culprit the disgruntled grandma, or perhaps the hostess isn’t as perfect as she seems?

Old Navy

There’s nothing like home for the holidays, especially if Jennifer Hudson is hosting your Christmas party. Old Navy’s ad features a track from Hudson’s first holiday album, The Gift of Love, while the singer and actress plays hostess in a magical festive home. Party guests include nine-year-old dancer Brody Hudson Schaffer (Boss Baby Brody), dancer and influencer Lexee Smith, dancer and choreographer Raphael “The Sandman” Thomas, and Old Navy’s Magic the Dog.