The Best Holiday Ads of 2024

Asda

British supermarket Asda calls on its squad of gnomes to save Christmas. With five “gnomies,” the ad gets nostalgic with a soundtrack from 1980s TV show The A Team. In a rescue mission reminiscent of the series, the gnomes prepare an Asda store for Christmas despite a snowstorm and road closures. Cue multiple gnome puns.

Asda’s gnome figurines are already best sellers, but it is also selling replicas of the new characters from the ad.

Sainsbury’s 

How can we make Christmas a bit more… phizz-whizzing? British supermarket Sainsbury’s answers that question with help from the Big Friendly Giant (BFG). The ad takes viewers on a whimsical culinary adventure, contrasting foods like “snozzcumbers” from the beloved Roald Dahl story with Sainsbury’s more pleasant alternatives. 

Morrisons

British supermarket Morrisons brings back the singing oven gloves that debuted in last year’s ad. This time they’ve gone bigger, delivering a rousing rendition of “Give a Little Love” from Bugsy Malone. To create the spot, Morrisons recorded a 26-member choir of its employees at Abbey Road Studios in London. Michael Gracey, the filmmaker behind musical The Greatest Showman, directed the ad, while agency Leo Burnett created it.