The Best Holiday Ads of 2024

You can decorate your Christmas tree with espresso martinis, thanks to Kahlúa and Wieden+Kennedy London’s limited-edition “Espressohoho Martini Bauble.” Even actress Salma Hayek got in on the action, building buzz on social media when she revealed the bauble version of her favorite cocktail.  

Air Canada

Air Canada is one of the brands that can get closest to the North Pole. In a magical holiday spot from FCB, the airline spirits a couple of sisters up to the top of the globe to receive a magical potion from a certain jolly elf to make their hockey dreams come true.

The 90-second brand spot, “The Pond,” with production led by Scouts Honour and directed by Kevin Foley, tells the tale of two sisters’ love of hockey, to support Air Canada’s commitment to women in sport. The heartwarming tale shows that holiday dreams can come true if you wish hard enough.  

“‘The Pond’ is a love letter to the simple joys of winter—watching backyard ponds freeze, lacing up skates, and playing the game we love under the glow of holiday lights,” said Jeremiah McNama, ecd at FCB. –Kyle O’Brien

World of Tanks

An actor playing Santa in a Christmas thriller gets sidelined after he’s sucker punched in the face. Call in the stunt double, who turns out to be—improbably—global action star Jason Statham.

And it just gets wackier from there in this film-within-a-film concept called “Holiday Ops 2025” that hypes online video game World of Tanks.

As it turns out, Statham has ideas about turning this small movie into a blockbuster—more explosions, for one—hijacking the shoot and transforming the set into a fiery, testosterone-fueled spectacle. That’s bad for the hapless director, but good as a product demo for World of Tanks.

The cheeky six-minute ad comes from production company 100%, creative agency Matter and Energy and visual effects house Glassworks. –T.L. Stanley

Albert Heijn

Harry the hamster is already a famous (furry) face to shoppers in the Netherlands, having starred in previous campaigns as the mascot of the country’s largest supermarket chain, Albert Heijn.