The Best Holiday Ads of 2024

Coca-Cola’s new ad, “Holiday Road,” follows people from all walks of life making their way home for the holidays. While the journey isn’t always smooth, the love at home makes it worth it, says the spot. The brand has also released an AI-generated reinterpretation of its classic “Holidays Are Coming” ad. 

McDonald’s 

McDonald’s taps into the moments in life that simply call for a quick burger and fries. Its festive ad shows two frazzled parents checking off their Christmas shopping list, when they spot the golden arches in the distance. As they drive towards the logo’s glow, their neighborhood lights up in a magical holiday scene.

Sprite

Sprite reunites with NBA star Anthony Edwards in his first holiday campaign with the brand. In a twist on Twas the Night Before Christmas, Edwards steps in for an injured Santa and plays “Anta Claus. He delivers Sprite Winter Spiced Cranberry to holiday gatherings everywhere in time for “sippin’ season.” Female rapper Monaleo narrates the ad. It is the first time Sprite has featured an NBA star since Lebron James in 2016. 

The Entertainer

Toy retailer The Entertainer uses humor to capture the deep love that kids develop for their toys. The brand’s biggest-ever Christmas ad campaign, created by agency adam&eveDDB, features the endearing character of Ray, a toy that was once passionately loved but is now feeling lost as his owner has turned her attention to a remote-control monster truck.