The Brands You’ll See During Amazon’s Black Friday NFL Game

“I don’t think we all anticipated how well it would have performed for everybody,” Carney said of the Black Friday NFL game at Mediaweek. “We were just creating these new audiences, and people were coming because it’s Amazon and Prime Video and the interactivity you had because of shoppable ads.”

According to EDO research, that interactivity is clicking with viewers. Those who are watching are more engaged than average because of Amazon’s shoppable ad formats, which received 10 times more engagement during the Black Friday game than other ads.

That increased interest has brought more than 50 new brands to TNF for the first time this season. It also, as Carney said, makes the Amazon Black Friday NFL broadcast “the ultimate moment of content to commerce.”