TikTok’s US Agency Lead Departs as Ban Deadline Approaches

Jack Bamberger, TikTok U.S.’ general manager of agency business, left the company on Jan. 3, according to a person with direct knowledge.

A second source from an advertising agency told ADWEEK that a TikTok rep confirmed Bamberger’s departure to them.

The move coincides with TikTok’s intensifying challenges, including a potential U.S. ban slated for January 19.

Bamberger did not respond to a request for comment. TikTok declined to comment about Bamberger’s employment.

It is not clear whether TikTok plans to fill Bamberger’s position.

Bamberger joined TikTok in March and resigned in December, according to the first source. He served as the primary liaison between the platform and its advertising partners and was responsible for fostering relationships with major agencies. Before TikTok, Bamberger was a strategic advisor at in-game advertising platform Anzu and previously led global partnerships at Verizon Media.

Bamberger’s exit follows the recent departure of Sameer Singh, TikTok’s head of ad sales for North America.

With the looming threat of a U.S. ban, the platform’s ad business, a critical revenue stream, faces potential disruptions, prompting advertisers to reevaluate their investment in TikTok.

The Supreme Court will hear arguments on the potential ban on January 10. Meanwhile, TikTok will be at CES this week, where executives will outline strategies for marketers to leverage its platform.