Tombras Grabs Supernatural Co-Founder Paul Caiozzo as CCO

Paul Caiozzo, who co-founded AI-driven agency Supernatural, is moving to Tombras as chief creative officer at the agency’s Knoxville, Tennessee headquarters.

With Caiozzo coming on board, Jeff Benjamin will be elevated to global CCO as Tombras continues to eye international expansion on the heels of acquiring Argentina shop Niña in August. In addition, Milla Stolte will be promoted to evp, head of strategy, Knoxville.

Caiozzo is a sought-after creative leader who has held leadership positions at Crispin Porter Bogusky and Goodby Silverstein & Partners. His work has been parodied multiple times on SNL, praised by Al Gore, debated on CNN, and put on display in The Smithsonian, The Museum of Modern Art, and Poster House. Notable campaigns include “Emily’s Oz” for Comcast, “Whopper Freakout” for Burger King, and the Grand Prix-winning “Help I Want to Save a Life.”

“As we continue to grow and scale, we are sending a message that further cements our roots in Tennessee. It says a lot that a world-class talent like Paul would recognize the creative power and unique culture that our agency, and Knoxville, has to offer. We are continuing to attract the best creative talent in the industry, and this is just the beginning,” said Dooley Tombras, president of Tombras in a statement.

At Supernatural, Caiozzo and his team created buzzworthy campaigns utilizing AI, notably for travel brand Kayak. Supernatural was named an Adweek Breakthrough Agency of the Year Finalist in 2023. 

“If you’re looking for outsider creative thinking, the kind that reaches people and cuts through the noise of the ordinary, you have to look outside the usual places. I was as drawn to the energy of Tombras as I was to the energy of Knoxville itself,” said Caiozzo in a statement.

As Tombras gains scale in its New York office, Avinash Baliga will be promoted to CCO, NY and Kelsey Karson joins as evp, head of strategy, NY. 

Under Benjamin and Baliga’s leadership, Tombras has continued to gain creative momentum, including launching an airline for dogs with Bark Air, creating the first AI-powered billboard for Google using Gemini and a Pods truck, and helping Sweethearts Candies reinvent itself for a new generation. They also played a key role in landing new business wins including Spirit Airlines and Kellanova.