Undervalued and Overlooked, Producers are the Linchpin of Great Creative

Pascal and Pines suggest that universities, agencies and other producers can to help build that pipeline through mentorship, educational opportunities, internships, and apprenticeships.

“In my entire career as a designer and leader, I have always worked shoulder to shoulder with business leaders who come from this discipline and drive the account, the team, and the business. I know from experience that, by empowering producers in all of these areas, agencies can unlock new levels of creativity, efficiency, and client satisfaction,” said Pines.

Readers can access the study here.