What’s next for Google’s third-party cookie saga?

Google’s decision to leave third-party cookies up to the user was the latest twist in a long saga for the online advertising industry. But it won’t be the last. 

We still don’t know how exactly that’s going to happen and what the impact will be when it does. 

And there’s plenty of online advertising being done without third-party cookies, which were previously removed from other browsers and platforms. 

To sort through where we are and we might be going, I sat down with Konrad Feldman, CEO and co-founder of Quantcast.

Our 12-minute conversation covers topics like 

• Konrad’s advice for marketers and advertisers moving forward.
• Where Google takes things from here. 
• How Google’s antitrust issues impact the path forward.
• The big topics of conversation in online advertising beyond third-party cookies as we move into in 2025.

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Dig deeper: It’s time to re-think our rejection of third-party cookies

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