Page-Level & Site-Wide Signals Both Matter For Rankings

Google updates search documentation to clarify how both page-level and site-wide signals influence ranking in search results.

• Google’s ranking systems evaluate content primarily at the page level, but site-wide signals also matter.
• Good site-wide signals won’t guarantee high rankings for all pages, and poor site-wide signals won’t doom all pages.
• This documentation update clarifies existing practices rather than introducing new ranking factors.